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RSMG, Golden Harvest Seeds Announce New Partnership With Driver Sammy Smith

MOORESVILLE, N.C. (March 20, 2023) – RSMG announced today that Golden Harvest Seeds, a seed company focused on farmer success and reinforcing its commitment to bringing proven corn and soybean products to market faster, will serve as an associate partner of client Sammy Smith beginning March 25 at Circuit of the Americas (COTA).

Golden Harvest will serve as an associate partner in the Xfinity Series on the No. 18 Toyota GR Supra beginning at COTA and will serve as the primary sponsor of the No. 22 Toyota Camry Super Late Model at Wisconsin International Raceway on Aug. 1.

Golden Harvest joins Pilot Flying J, TMC Transportation, Allstate Peterbilt Group, The Renda Group, Sinclair Tractors, Toyota Racing Development and Mobil 1 as partners of Smith.

The partnership with Smith is part of Golden Harvest’s 50th-anniversary celebration. The partnership includes Golden Harvest branding on Smith’s car and suit, exclusive at-track activities for Golden Harvest customers, and a special appearance by Smith at a key farmer event later this season.

“I am excited to have Golden Harvest partner with me for the 2023 season,” Smith said. “Racing and farming require the same skills ― both need precision and accuracy to perform.”

“As Golden Harvest continues to evolve, our focus will always be on customer success,” said Golden Harvest Head of Marketing Kramer Farney. “Our support of Sammy Smith emphasizes that commitment, increases exposure for our farmers, and allows for us to engage with local farmers at each race.”

Catch Sammy Smith at Circuit of the Americas on Saturday, March 25 at 5 p.m. ET on FS1, Performance Racing Network, and SiriusXM NASCAR Radio Ch. 90.

About Golden Harvest Golden Harvest Seeds has been working with and listening to farmers with intention since 1973, offering in-depth seeds expertise combined with the local agronomic know-how of an independent Golden Harvest Seed Advisor to help identify custom solutions for every corn and soybean acre. Today, each Golden Harvest® hybrid or variety is bred with the individual needs of hardworking farmers in mind. Golden Harvest corn hybrids feature elite genetics with proven performance and the most complete above- and below-ground insect control solutions with the Duracade™ and Viptera™ trait stacks. Golden Harvest soybean varieties include the industry’s broadest trait choice and exclusive genetics that set a new standard for performance and yield potential.

About RSMG

Rising Star Management Group (RSMG) is an innovative, results-driven strategic marketing and management agency with track records in various industries including automotive, transportation, and professional motorsports.

RSMG works with brands, athletes, and teams, focusing on brand enhancement, performance, and results. In addition to the intrinsic challenges of publicity, branding, and marketing in today's world, the demands of the motorsports industry require skilled professionals with strong industry contacts and the ability to multitask with the interests of our partners. Our clients rely on our ability to not only deliver results but also continue to exceed expectations.

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