Alpha Craft Technologies Joins Sammy Smith as Primary Partner in 2026

MOORESVILLE, N.C. (May 5, 2026) — RSMG announced today that Alpha Craft Technologies, a full-service, women-owned electrical contractor, will serve as a primary partner for driver Sammy Smith in multiple races during the 2026 season, beginning May 23 at Charlotte Motor Speedway on board the No. 8 JR Motorsports Chevrolet in the NASCAR O’Reilly Auto Parts Series.

The partnership expands Alpha Craft Technologies’ presence in motorsports and aligns the company with one of the sport’s rising drivers. Smith will debut the Alpha Craft Technologies branding at Charlotte as part of the multi-race agreement.

Alpha Craft Technologies joins an established group of partners supporting Smith, including Pilot Company, TMC Transportation, Allstate Peterbilt Group, The Renda Group, and Sinclair Tractors.

“Aligning with RSMG and partnering with Sammy Smith for a multi-race program in 2026 marks a significant milestone for Alpha Craft Technologies,” said Alpha Craft Technologies.“Motorsports is one of the most demanding and data-driven environments in sports, making it an ideal platform for our brand. We’re excited to partner with someone who shares our commitment to performance, precision, and innovation." 

“I’m happy to have Alpha Craft Technologies join me as a primary partner for multiple races this season beginning with my O’Reilly Series car with JRM at Charlotte,” said Smith. “It means a lot to have a company that believes in what we’re building and the direction we’re headed. I’m looking forward to representing them on and off the track, and hopefully we can make a lot of great memories together this season.”

Additional details about the partnership, including future race dates and activations, will be announced at a later time.

About Alpha Craft Technologies

Alpha Craft Technologies is a full-service, women-owned electrical contractor, with in-house mechanical capabilities, serving Virginia and North Carolina. Specializing in data centers, industrial and large commercial projects. Their experienced field staff along with dedicated office personnel can successfully complete the smallest to most complex of projects with a focus on safety, quality of work and staying on schedule. 

For more information, visit www.alphacrafttechnologies.com

About RSMG

Rising Star Management Group (RSMG) is an innovative, results-driven strategic marketing and management agency with track records in various industries including automotive, transportation, and professional motorsports.

RSMG works with brands, athletes, and teams, focusing on brand enhancement, performance, and results. In addition to the intrinsic challenges of publicity, branding, and marketing in today's world, the demands of the motorsports industry require skilled professionals with strong industry contacts and the ability to multitask with the interests of our partners. Our clients rely on our ability to not only deliver results but also continue to exceed expectations.

For more information, visit www.teamrsmg.com

About JR Motorsports

JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 25th year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR O’Reilly Auto Parts Series where it currently fields four full-time teams and earned championships in 2014, 2017, 2018 and 2024. The company also owns seven titles in regional Late Model divisions with consecutive championships in 2022-23 and a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com